Fake news is a global problem — so much so that many Britons would like to make it illegal!

Our research highlights that while social media has suffered the greatest backlash for hosting false news, it is the mainstream media which has the greatest opportunity to improve its standing and perceptions amongst the public. To fully capitalise, mainstream media providers must take clear, unambiguous and proactive action to win the battle for the public’s trust in the age of fake news.

Fake news has had a profound effect on the British public’s perceptions of the media and is driving an increased scepticism of news publishers, according to the findings of our 2018 research, Fake News 2018: Public Perceptions & Media Response.