We offer a diverse range of services, supporting every touchpoint of a business’ life cycle


We become the eyes, ears and extra arms and legs of our clients by monitoring, assessing and influencing developments of interest across a wide spectrum of issues. We provide:
  • Issue audits to reconcile a company’s key objectives with critical policy matters
  • Daily, weekly or monthly monitoring of public and private sources of information including public affairs stakeholders, media and social media
  • Ad-hoc intelligence gathering and reporting, capturing critical public and non-public news as, and when, it occurs
  • Media monitoring and analysis, as well as strategic media relations on topics as varied as EU business regulation to litigation and EU competition cases
  • Strategic support for clients’ communication deliverables such as position papers, reports, newsletters, speeches, opinion editorials and social media channels and content
  • Comprehensive website design and content management (including interactive elements) to increase reach, traffic flow and boost search engine ranking
  • Full issue database management, providing a complete snapshot of all issues that affect clients and/or relevant markets
  • Instinctif Brussels Comms


  • Instinctif Brussels Analysis


  • Instinctif Brussels Advisory



We offer strategic advice based on a thorough understanding of our clients’ business interests and corresponding legislative developments. This comprises:
  • The creation of an in-house public affairs operation for clients
  • Analysis of public policy, legislation, and regulation (both at the draft and adopted stages)
  • Monitoring of parliamentary, civil service and committee discussions and developments as they happen
  • Business compliance analysis
  • Strategic advice regarding key consultations and engaging with decision-makers and other officials


We organise events and other opportunities for clients to better understand and connect with European decision-makers and vice versa. This entails:
  • The facilitation of visits to EU institutions and other stakeholders on either general or specific topics
  • The creation of bespoke outreach programmes to all relevant audiences—including media, non-governmental organisations and others who help shape the environment for EU decision-making—with clearly-defined, strategic objectives
  • Preparation and support for speaking engagements
  • Instinctif Brussels Engagement


  • Instinctif Brussels managment


  • Instinctif Brussels Training



We have a strong track record in establishing, managing and successfully representing coalitions and associations, either on a long-term or issue basis. This comprises:
  • The creation of ad-hoc or permanent coalitions on issues of collective interest and relevance
  • Provision of services, including full financial and operational management, legal support and issues-based monitoring, auditing and strategic communications


We can provide a range of courses on all aspects of public policy representation, including effective interaction with strategically-targeted government decision makers, media, and other stakeholders. Beneficiaries of the training include public affairs practitioners, national government officials, company owner-managers, scientists,
lawyers and people new to public relations. Our approach is custom-made to suit your needs:
  • Creation of tailored training modules including how the EU works, public affairs strategies, media relations, crisis management, social media, and public speaking
  • Provision of modules for external training providers and professional speakers from broader public affairs networks


We believe that businesses need to take a systems approach that puts people, the planet and long-term value creation at the centre of their growth strategies. We work with our clients to future proof their organisations by building resilience for long-term viability and competitive advantage. This involves: 
  • Creating sustainable strategies for growth
  • Engaging for change across industries and supply chains
  • Communicating with impact to get governance right and create transparency
For more information, visit our Reinventing Responsibility page.